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Coaching Deliverables

Coaching Deliverables

Coaching is a process of raising awareness and moving towards goals, based on asking high quality questions within a caring relationship.


Coaching is a process of raising awareness and moving towards goals, based on asking high quality questions within a caring relationship.


Coaching works on the basis that the client has all the resources needed to make any desired change. So, what, specifically, does a coach provide for a client?


1.   Structure

The coach provides structure to enable the client to move along an effective path towards an appropriate outcome or resolution. GROW is one structure that coaches use. There are others, and master coaches develop and modify the structure of a coaching session in the moment.


2.   Feedback

The coach provides high quality independent feedback with specific information – not personal opinions.


3.   Perspective

The coach provides an external perspective on a situation, free from historical baggage and emotion.


4.   Challenge

The coach will challenge the client to move away from ‘stuck’ states and entrenched beliefs and towards a desired change. The coach will challenge the client to operate at a higher level of thinking and raised self esteem.


5.   Support

A coaching session should be a place of safety, where experiments can be tried and ideas discussed. As well as challenging clients, the coach will support them as they make changes.

It is a key skill to be able to maintain an optimum balance between challenge and support and thus achieve the optimum rate of progress. Take time out occasionally to check this with the client.


6.   Validation

The coach validates the client by encouragement and acknowledgement and by giving the client permission to make changes.


7.   Options

The coaching process helps the client to develop options and the coach encourages the client to generate more and better options.


8.   Resources

The coach has a portfolio of tools to support the coaching process, as well as being able to recommend experts, books, web sites, assessment services, etc.


9.   Experience

Coaches should avoid telling their clients what to do. However, they should recognise that their own experience is an asset and be prepared to draw on it where relevant. The coach should ‘offer’ suggestions or ask whether it would be helpful to give a personal example – be careful not to fall into ‘tell’ or ‘advise’ mode.


10. Knowledge

As with experience, the coach may have valuable knowledge. Use it to help the client learn – not to teach them.

Brefi Group Limited

Unit 11 BSC, Hood Road

Barry CF62 5QN

United Kingdom

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